1. DATA PROTECTION AT A GLANCE
GENERAL INFORMATION
The following notices provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. For more detailed information on data protection, please refer to our privacy policy listed below this text.
DATA COLLECTION ON THIS WEBSITE
WHO IS RESPONSIBLE FOR DATA COLLECTION ON THIS WEBSITE?
Data processing on this website is carried out by the website operator. You can find his contact details in the section “Note on the responsible party” in this privacy policy.
HOW DO WE COLLECT YOUR DATA?
On the one hand, your data is collected by you providing it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
WHAT DO WE USE YOUR DATA FOR?
Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
WHAT RIGHTS DO YOU HAVE REGARDING YOUR DATA?
You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have a right to request that this data be corrected or deleted. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time about this and any other questions you may have on the subject of data protection.
ANALYSIS TOOLS AND TOOLS FROM THIRD-PARTY PROVIDERS
When visiting this website, your surfing behavior may be statistically analyzed. This is done primarily with so-called analysis programs. Detailed information on these analysis programs can be found in the following data protection declaration.
2. HOSTING
HETZNER
We host our website with Hetzner. The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter: Hetzner). For details, please refer to Hetzner’s privacy policy: https://www.hetzner.com/de/rechtliches/datenschutz. The use of Hetzner is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in ensuring that our website is presented as reliably as possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time.
COMMISSIONED PROCESSING
We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that this provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DSGVO.
3. GENERAL NOTES AND OBLIGATORY INFORMATION
DATA PROTECTION
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
NOTE ON THE RESPONSIBLE OFFICE
The responsible body for data processing on this website is:
The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).
STORAGE PERIOD
Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the data will be deleted after these reasons no longer apply.
NOTE ON THE TRANSFER OF DATA TO THE USA AND OTHER THIRD COUNTRIES
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that no level of data protection comparable to that in the EU can be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as a data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for monitoring purposes. We have no influence on these processing activities.
REVOCATION OF YOUR CONSENT TO DATA PROCESSING
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
RIGHT TO OBJECT TO DATA COLLECTION IN SPECIAL CASES AND TO DIRECT ADVERTISING (ART. 21 DSGVO)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 ABS. 1 LIT. E OR F DSGVO, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA CONCERNED UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION UNDER ARTICLE 21(1) DSGVO). IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 DSGVO).
RIGHT OF COMPLAINT TO THE COMPETENT SUPERVISORY AUTHORITY
In the event of violations of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged violation. The right of appeal is without prejudice to any other administrative or judicial remedy.
RIGHT TO DATA PORTABILITY
You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a common, machine-readable format. If you request direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL OR TLS ENCRYPTION
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
INFORMATION, DELETION AND CORRECTION
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.
RIGHT TO RESTRICTION OF PROCESSING
You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time. The right to restriction of processing exists in the following cases: – If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data. – If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion. – If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request restriction of the processing of your personal data instead of erasure. – If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your and our interests must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data. If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
OBJECTION TO ADVERTISING E-MAILS
The use of contact data published within the framework of the imprint obligation for the transmission of advertising and information material not expressly requested is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
4. DATA COLLECTION ON THIS WEBSITE
COOKIES
Our Internet pages use so-called “cookies”. Cookies are small text files and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or until they are automatically deleted by your web browser. In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services). Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) are stored on the basis of Art. 6 (1) lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.
SERVER LOG FILES
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: – browser type and browser version – Operating system used – referrer URL – Host name of the accessing computer – Time of the server request – IP address This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.
CONTACT FORM
If you send us inquiries via contact form, your data from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested. The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
INQUIRY BY E-MAIL, TELEPHONE OR TELEFAX
If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 (1) lit. b DSGVO, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests sent to us (Art. 6 (1) (f) DSGVO) or on your consent (Art. 6 (1) (a) DSGVO) if this has been requested. The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.
5. ANALYSIS TOOLS AND ADVERTISING
Google Analytics
Due to our legitimate interests, this website uses the service “Google Analytics” for the optimization and analysis of our online offer in terms of Art. 6 para. 1 lit. f. DSGVO the service “Google Analytics”, which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses “cookies” – text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there. Google LLC complies with European data protection law and is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted unabbreviated to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user’s IP address transmitted by the browser is not combined with other data stored by Google. As part of the agreement on the order data agreement, which we as website operators have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use. The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering. You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies. Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de. Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link (IMPORTANT: insert opt-out link). By clicking on the above link, you will download an “opt-out cookie”. Your browser must therefore generally allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website. Here you can find more information about the use of data by Google Inc: – https://policies.google.com/privacy/partners?hl=de (data collected from Google partners). – https://adssettings.google.de/authenticated (settings about advertisements displayed to you) – https://policies.google.com/technologies/ads?hl=de (use of cookies in ads)
6. CRM & MARKETING
HUBSPOT
We use the integrated hosting and marketing solution of HubSpot Ireland Limited, 2nd Floor 30, North Wall Quay, Dublin 1, Ireland within the scope of our legitimate interest in a technically flawless online offer and its economically efficient design and optimization pursuant to Art.6 para. 1 lit.f DSGVO and – insofar as it concerns the storage of data for the initiation or from the conclusion of a contract with you – on the basis of permission to process contract data pursuant to Art. 6 para. 1 lit. b DSGVO. HubSpot Ireland Limited is a subsidiary of a US company. However, the Irish company is a data processor in the EU. For more information about HubSpot’s data processing, please see HubSpot’s privacy policy: https://legal.hubspot.com/de/privacy-policy. A transparent listing of the cookies set by HubSpot, if applicable, can be found here and here. We have concluded an order processing agreement with HubSpot, according to which HubSpot only processes your data on our behalf: https://legal.hubspot.com/de/dpa HubSpot provides the following functions: – Hosting – CMS (Content Management System) – Contact forms – Newsletter software – Tracking and analysis – CRM (Customer Relation Management) – Chat Software We use the functions described below: HubSpot Hosting, CMS, Contact Forms, Newsletter software, Tracking and Analysis and CRM. We use HubSpot for hosting our website within the scope of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization. HubSpot collects usage data like any other hoster. This is identified and non-identifiable data on the occasion of your visit to our website. This data is either provided to HubSpot or collected automatically through the use of HubSpot services (“non-personal data”). On the basis of non-personal data, it is not possible for HubSpot to trace from whom the data originates. Non-Personal Data is technical and usage information, such as the browsing and clickstream behavior of visitors and service users, session heatmaps and scrolls, and non-identifying data about the user’s or visitor’s device used, operating system, browser, screen resolution, language and keyboard settings, ISP, referral/exit pages, date/time stamp, etc. However, as a hoster, HubSpot also collects data that can identify an individual with manageable effort (“personal data”). In principle, this personal data is all data that you enter on the occasion of using the website. This may include contact information (such as email address or phone number), billing information (name, billing address, payment method, and bank account information), browser or user session information (IP address, geographic location, and/or unique terminal identifier), third party related account information (such as email address or username for a related PayPal, Google, or Facebook account), scanned identification documents provided to us (such as ID, driver’s license, passport, or official company registration documents), and any other personally identifiable information. HubSpot also takes physical, electronic, and procedural safeguards to protect your personal information. You can find more information about this from HubSpot here. We also use Hubspot as a Customer Relation Mangement System on the basis of permission to process contractual data. Here, we store all data that you have transmitted to us for the initiation or conclusion of a contract, in particular your name, your contact data, payment data, if applicable, as well as purchased products. This data remains stored by us as long as we still need it for the processing of the contract (in particular warranty period) or a legally prescribed storage (in particular the tax-relevant data). Dates We use HubSpot within the scope of our legitimate interest in economically efficient customer communication for appointments on our website. Hubspot receives all data that you enter in our forms and also collects usage data for this purpose. For this, we refer to our general presentation on contact forms.
HubSpot Tracking
As part of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization, we also use HubSpot to analyze our website. HubSpot uses certain techniques for the analysis, in particular cookies, which are stored on your computer. These store information about the use of our site, which we use to improve our offer. The data is collected by HubSpot only pseudonymously and is not merged with other personal data about you. It is not possible for us to identify you as a visitor to our website with it. You can find further information on objection and removal options of HubSpot at: https://legal.hubspot.com/de/privacy-policy
7. APPOINTMENTS
CALENDLY.COM
On our website you have the possibility to make an appointment with us. We use “Calendly” for this purpose. Calendly is a service of Calendly, LLC, 1315 Peachtree St NE, Atlanta, GA 30309, https://calendly.com. We have entered into a commissioning agreement with Calendly, so that the data provided by you is processed for us in accordance with instructions and orders. In addition, since it cannot be ruled out that the data will also be processed in a third country (USA), we have concluded an agreement with Calendly in accordance with the EU standard contractual clauses, so that secure data processing is also guaranteed here. You can also find more information at https://calendly.com/pages/dpa. If you want to register an appointment with us, you can use the form provided for this purpose. The data you provide will then be transmitted via Calendly to the respective contact person and the data will be entered in our calendar (Outlook). In addition, the data can be viewed by us in the login area of Calendly and is stored there. You will receive a confirmation of the appointment by e-mail, where you have the option to enter the data in your calendar. The purpose of processing the data provided is to be able to make an appointment, process the contact request and get in touch with you. The legal basis for the processing of personal data described here is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest is to offer you the opportunity to independently arrange appointments with us. This simplifies the coordination regarding appointments and enables an efficient appointment arrangement. The personal data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In addition to Calendly, the recipient of the data is our server host (e-mail/Outlook server), which also works for us within the framework of an order data agreement.
8. NEWSLETTER
NEWSLETTER DATA
If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. Further data is not collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscribing from the newsletter or after the purpose has ceased to exist. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 (1) lit. f DSGVO. After you have unsubscribed from the newsletter distribution list, your e-mail address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.
9. Fonts
GOOGLE WEB FONTS
This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that this website has been accessed via your IP address. The use of Google WebFonts is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If a corresponding consent has been requested (e.g. a consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 (1) lit. a DSGVO; the consent can be revoked at any time. If your browser does not support web fonts, a standard font from your computer will be used. For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and see Google’s privacy policy: https://policies.google.com/privacy?hl=de.
